Publishers face a range of problems when unexpected ads show up on their websites. ...
Using click bait in ads is problematic because of misleading content and ad fatigue. ...
Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines...
If you have spent any time on the internet, you will almost certainly have seen an ad or a clickable headline that grabb...
One of the most effective ways to get people to click on an ad is by using a text headline or image that catches....